Does Social Marketing fit Into the B-To-B Segment?

It's November. This means it's time to plan next year's budget. The first question I've been asked in many of these planning sessions is," Is social media a valuable marketing tool for us or only for those offering consumer goods?" My answer is simple: YES! There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise to the mainstream... social media is important but just as important is knowing which social media is appropriate and how to use it to acquire customers.

Social media is a form of Inbound Marketing.
This means you are creating content that is interesting and smart enough to intrigue the end user to make a decision and respond accordingly. You are not held by budget rather than your brain power. Vertigo Media Group believes in a combination of blog/socialmedia/pay-per-click to create the desired ROI.

SEO is all the Rage.
It includes lots of content and links to the right sites. The more you update your content the better your search ranking. This content can be shared throughout your social media network. This means shared content and shared links...see how that works. The better the content the more "fans" you will have...the more connections, the more followers. This makes you more powerful with in social media.

Automation is Key.
We have gotten really good with automating our content so that our clients don't have to manage 10 different social media platforms. Vertigo Media Group can create the right automation platform to feed into the right venues of choice allowing content to be uploaded and shared through out your network.

Blog....Blog....Blog!
When you publish a blog you than send it out to all of your fans in social media that creates inbound links. The next thing is to ask them to subscribe. The worst thing you can do is let this go stale. You need to add interesting, relevant content daily. All inbound links go back to powering your SEO program, because the more inbound links you have, the more followers you have, which leads to a higher organic ranking.

Good Luck.
For more information email us at Lisa@vertigomediagrp.com