We had an incredible time with our client Suvara during fashion week! From our rooftop party with the Svedka Vodka/Suvara lounge to our unconventional street team marketing scheme, we had a blast making the Suvara lounge THE place to be during fashion week. We kicked off the week with a hot “Fashion Week Escape Lounge” for guests with fashion affiliates. The lounge party was located on the rooftop of The Empire Hotel at w.63rd and Broadway. Teaming up with Svedka Vodka and Ricardo Rojas Hair Studio, the party benefitted Fashion Delivers, a charity that mobilizes the fashion community to reach out and affect the world through their donations. Guests enjoyed express beauty and hair styling by Ricardo Rojas, air-brush tanning by Suvara, an open bar and a fun atmosphere for mingling. Our own Anna Stankiewicz, whose expertise has dubbed her “tanning guru to the stars,” gave custom air-brush tans to lucky guests and gave them a fabulous, natural glow.
By day, the lounge’s hours throughout the week were from 10a.m. to 7 p.m. and was visited by high profile guests such as Gabrielle Union, Time Out New York's Cristina Velocci, Katrina Bowden from 30 Rock and MTV's Julie Alexandria.
To amp up the buzz about Suvara’s amazing custom air-brush tans and our live demo for mid-week, we had to come up with something unconventional! After all, it was Fashion Week and everyone was there to top each other! So, we hired a street team to advertise our live topless model demo for that same night. Our team were dressed in white and adorned with white face paint and white wigs, emphasizing winter’s dry, dull effect on skin and psyche. Their provocative appearance and cheeky slogan, “Pasty Bitch, Get Tan” struck up interest in the lounge’s offerings and the live demo night. It took pedestrians a bit by surprise (a very difficult task in NYC!) and got their interests piqued.
They mingled with fashion week guests and enthusiasts, inviting all with a fashion affiliate to get rid of their pasty winter look and jump into a fresh, glamorous springtime glow at Suvara’s event.
The live demo was seriously one of the hottest things happening at fashion week. Our topless model getting airbrushed was all the rage, and viewers were lined up 4 rows back to get a peek. Famous photographer David Lee (brother of Spike Lee, for those of you not in the know) was there taking gorgeous photos of our stunning model, who elegantly was air-brushed by Anna. Everything about the event was high-fashion, our model wore a golden Luli Fama swimsuit which accentuated her amazing color.
David Lee also took glamour shots of glowing, post-tan guests. Fashionistas, press and high profile guests enjoyed free drinks and free blow outs. It was an extremely successful night--not only were we the only tan on site for fashion week, but reporters from everywhere - Chicago, Sydney, Bologna, & LA were loving Suvara!
